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It's about meeting business goals.

My biggest take-away:

I'm grateful that I've dabbled in marketing enough to understand the power that can happen when organizational communication, public relations and marketing meet. When these elements come together, it's almost always in an effort to meet business goals.

As an aspiring communication professional, I'm grateful I was able to see this from the front seat. 

Business goals were discussed, plans were made and the execution carried out. I'm grateful I was integral in making

it happen. 

Communication, Cleaning and Global Crisis; A communication project dedicated to improving organizational communication through means of public relations

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